Oulevi Packaging Design

Draft Beer

Oulevi is a newly established enterprise specializing in raw beer. Oulevi beer uses barley from Australia, yeast from northern Europe, and hops from North America. Therefore, in the packaging design, the origin of raw materials is shown through illustration, and the appearance outline is a glass of beer, which not only increases the display effect but also enables consumers to understand the excellent quality of products. The cup with illustration has become the symbol of this enterprise so that consumers can know what brand it is when they see it from a distance.

The Oulevi Packaging Design stands out with its unique approach to showcasing the origins of the raw materials used in their beer. The designer, Zhangyong Hou, wanted to create a visual language that captures the unique charm of Oulevi beer. By pouring out a cup of fragrant beer and visually representing the ingredients, such as barley from Australia, top hops imported from North America, and yeast from northern Europe, the packaging design tells a story that resonates with consumers.

One of the key strengths of this design is its use of illustration. The packaging design outlines the shape of a glass of beer, instantly capturing the attention of consumers. Through the illustrations, consumers can see the origins of the raw materials and understand the excellent quality of the products. This not only enhances the display effect but also helps consumers make informed decisions about the brand.

The Oulevi Packaging Design is realized using stainless steel cans, which not only provide a durable and practical solution but also add a touch of sophistication to the overall design. The specifications of the packaging include a net content of 1 liter and dimensions of 274mm long and 193mm high.

During the design process, the team faced the challenge of establishing a new brand presence on store shelves and effectively communicating the advantages of the products. By incorporating the symbol of a beer cup and showcasing the product's strengths through illustration, the team successfully addressed these challenges. The cup with illustration has become a recognizable symbol of the Oulevi brand, allowing consumers to easily identify it from a distance.

The Oulevi Packaging Design has received recognition for its excellence. It was awarded the Iron A' Design Award in the Packaging Design category in 2021. This prestigious award is given to well-designed, practical, and innovative creations that meet professional and industrial requirements. The Oulevi Packaging Design is respected for its integration of industry best practices, competent technical characteristics, and its contribution to a better world.